Natural Light & City Lifestyle Imagery

Florence Editorial & Portrait PhotographY

Portrait and editorial photo sessions in Florence, photographed on location in the city and shaped around your plans or project. Each session includes planning of the light, timing, and locations based on your desired look, so everything is set up in advance and works together on the day.

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Natural Portrait & Editorial photos

Pro or not, you don’t need experience in front of the camera. The session is guided in a simple, gentle way, so you can stay present while everything else is taken care of.

Photography Shaped by Light and Location

Florence offers a lot visually, but not every location or time works. The session is built around light, timing, and flow – choosing places and moments that allow for clean, balanced images without distractions to highlight your story.

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Flexible Sessions, Consistent Visual Style

Some sessions are minimal and personal, others more structured and visual. The approach adjusts depending on what you need, while keeping a consistent focus on strong composition and a refined final result.

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Kind Words

Eva is a Dream!

You can not find a better photographer than Eva! Period. She is observant, tender, passionate and warm. She hears your story and captures the spirit. She is a true artist!

Ying, California

she is an artist in the way she approaches the vision, composition and execution of her photographs

Professional, friendly and creative, Eva captured photographs well beyond my expectations during my stay in Florence. She is not just a person with a camera, she is an artist in the way she approaches the vision, composition and execution of her photographs. Eva went above and beyond to make sure we obtained the shots I had in mind, and offered brilliant photo concepts of her own. She made the photo session seem effortless and fun. I’m thrilled to have such stunning photographic memories of my time in Florence!

Evelyn, New Jersey

She made my daughter feel like a princess for a day

Eva was the best photographer I have ever used.  My daughter celebrated her 15th birthday in Florence, Italy where she had a photoshoot.  It involved 3 outfits.  She was professional, punctual, friendly, patient, knew all the best spots throughout Florence and artistically  talented.  Above all, she made my daughter feel like a princess for a day.  I highly recommend her and hope to some day hire her again in the future.

Ana, Florida

A portrait is not made in the camera but on either side of it

— Edward Steichen​

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EXTENDED

€700

Up to 5 outfits / concept
4 hours photoshoot
IN DOWNTOWN AND
WITH VIEW OF FLORENCE

Min. 70 images

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Most Popular

€550

Up to 3 outfits / concept
2.5 hours photoshoot
IN DOWNTOWN AND
WITH VIEW OF FLORENCE

Min. 50 images

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Standard

€400

Up to 2 outfits / concept
1.5 hours photoshoot
IN DOWNTOWN
OF FLORENCE

Min. 30 images

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Looking For a Custom Made Experience?

There is no one-size-fits-all formula. A photo session in Florence is an experience. An intentionally authentic day where the focus is on you and your vision. That means you spend it as you want: whether it’s an activity in the city or a dinner on a rooftop, I’ll help you customize each detail so you can enjoy the day while bringing your vision into reality.

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Prefer a different City?

The photoshoot is available also in Lucca, Siena, San Gimignano, Volterra, Viareggio and Pietrasanta – just to name a few of the famous places in Tuscany.

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Got Questions?

I’ve Got Answers!

I’ve heard it all. You are not photogenic, you don’t know how to pose and you feel awkward in front of the camera. I’ve heard these even from the people you see on this page. They also thought it could not be them. As a photographer it is my responsibility to create the ideal setup and find your best look. We will start the session with a short consultation to get to know each other better, and then we will take some warm up pictures to get familiar with each other. Model or posing experience is absolutely not required. Given that each person has their own style I am in charge to find the real YOU, to show who you really are instead of taking unnatural poses.

As soon as you finalized your travel itinerary I recommend to book your session immediately, especially if you are aiming for a sunset session as they get sold out easily in peak season. If your itinerary allows it it’s best to have your session when you spend an entire day in Florence. A good night sleep, a nice lunch and fresh clothes will help you and your family to feel more relaxed during your session.

The recommended starting time changes throughout the year. In any case I strongly recommend to avoid mid day when the sun is too strong (that is when Italians are taking their siesta 🙂). Generally, I prefer late afternoons and sunsets as they offer a more orange/warm light combined with blue sky. Afternoon or mid-day is recommended though at late autumn/winter when the light is softer and warmer anyway.

I know that some people prefer the early morning to avoid the crowd but there are some locations in Florence which are specifically more beautiful at sunset than at the morning. With years of experience I know how to avoid the crowd in any circumstances and have stunning photos even in challenging environments.

Still confused? Feel free to reach out and I’ll be happy to give you my guidance!

  • First of all, wear something you feel good in. Prioritize comfort over everything else. Avoid squeezing yourself into something that is too tight or makes you uncomfortable.
  • Avoid loud patterns and prints or large logos. Try to pick a basic outfit but add accessories such as hats, scarves or a sweater. This is a great way to add variety to your images and express your own style.
  • Any long, flowing fabric is going to photograph beautifully. Think skirts, long dresses, flowy sleeves.
  • We will move around in Florence city center by foot, so additional comfortable shoes are recommended for women.
  • Also, if you don’t like your upper arms consider wearing a short sleeve dress or shirt because in a sleeveless dress certain poses – such as hugging – can show too much of your arm.

I do not think that a person’s body should be edited to look a certain way. I take pride in being a body-positive photographer that looks at the organic love happening between people. We all have skin, fat, folds, and other beautiful curves. I embrace it all. The only retouching I do is for the skin: some wrinkles, acne, scarring, blemishes, or bruising. I never look at someone I’ve photographed and seek out to erase their “imperfections.”

Got your itinerary, packed your luggage and ready to hit the road? Once in Italy, I highly recommend to wear sunscreen the days before your photoshoot. You might not be used to the intense sun and I guarantee that in Italy you’ll spend a lot of time outdoor. Protecting your skin is not just healthy but helps to avoid sunburn. Also, if you visit the countryside a mosquito repellent can be useful too to avoid mosquito bites.

In general I prefer to walk around the city center to have as many different backdrops as possible. The walking is easy and convenient, however it might not be suitable for everyone. In case of knee or other joint issues or extreme hot I can recommend shorter itineraries. In case you are concerned just let me know your preferences and I’ll accommodate your needs. In situations like this I go directly to your hotel and take pictures in front of several different backdrops in close proximity. Occasionally we can take a taxi too for a short ride. I know my city very well so you can be sure that I will offer exciting solutions for all needs.

Tuscany is the land of sunshine with lot of sunny hours even at Winter. In some special occasions, a light rain or cloudy skies can create unique images. In case of very bad weather though it is possible to reschedule your session. For this reason it is highly recommended not to schedule your session for the last day of your visit. The day before your session I’ll check our local and reliable weather forecast provider and contact you if needed. (So please don’t forget to give me your phone number during booking.)

If your session can not be re-scheduled due to very bad weather or other force major events, your booking deposit will be refunded.

  • Bring your cell phone so that you can contact me if you get lost or if you’re running late.
  • A small bottle of water is also recommended during the hot summer months to avoid dehydration.
  • If you choose to wear heels for your session, bring a pair of easy-on-easy-off flats that you can slip into as we walk between locations.  Avoid anything with snaps, buckles, or zippers, as you don’t want to waste your session time constantly changing into and out of complicated shoes.  
  • Sunglasses can also be handy in case of strong sun. We will definitely take many pictures without sunglasses too but it is nice to have options.
  • You may also want to bring a small Ziploc or clutch with makeup for touch-ups.  Otherwise leave everything else at the hotel.  
  • Do not bring a big bag full of passports, cameras, and other valuable items that you might keep on you.  When we stop to take photos you’ll have to set that bag down and it will be unattended.  I can keep small bags, but please leave any large items at your hotel.

Traveling can be challenging sometimes. Lost luggage, canceled flight, rescheduled tours or other issues might force you to change your plans. First of all, it is important to embrace all these changes with a positive attitude. Adventure is part of the fun and Italy will teach you how to enjoy the Dolce Vita with a flexible mindset. As a photographer who works in the tourism industry, I understand all of these struggles so I offer the possibility to reschedule your session for free if needed. (It is subject of availability though but I always do my best to accommodate all needs.)

PLANNING GUIDES

CIAO, I’m Eva

A Professional Photographer Based in Florence, Italy

WHY TO BOOK WITH ME?
What sets me apart as a photographer is my natural ability to make you feel comfortable during your photo session. Feeling nervous in front of the camera is completely normal, so I make sure to create a warm atmosphere where you can feel relaxed. With my friendly approach I’ll help you to forget any worries so you can enjoy the moment. Because when you feel comfortable, your true beauty will shine through in every photo.

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